The D&AD Design bridge award brief was to create a gender neutral beauty brand that tackled stereotypes and health concerns in the beauty industry.

My skin and haircare brand for young adults focuses on the idea of your natural self being the healthy body image and not changing yourself to fit others opinions. It also reflects the idea of refreshing the beauty industries view towards gender stereotypes and health issues. It refreshes and tops up your natural skin and hair hydration and vitamin levels to make you feel and look good and not put more chemicals onto your body. Everyone refreshes themselves with drinks, so the range collectively will be called “Re+Freshments”. The packaging looks like an organic juice bottle as it emphasizes the idea about the ingredients being fresh and being good for you and the environment.

The logo uses a refresh symbol but changes the illustrations to match the fragrance of the product and the colour of the liquid inside, like a flavour of a drink. Uses a plus symbol to show positivity and to separate the name to add to the brand values of what refresh means. Uses a clear cylinder organic juice bottle shape with a translucent gradient on the outside to show the idea of refreshing the skins vitamins to its healthy levels and shows exactly to the buyer what they will be purchasing.